Cambridge Satchel
Selected Work
 Graphic Design
3D Imagery
Photography

ART DIRECTOR & GRAPHIC DESIGNER
Based in PARIS, FRANCE (learn more)

Contact / LinkedIn


Cambridge Satchel
Selected Work
Graphic Design
3D Imagery
Photography

ART DIRECTOR & GRAPHIC DESIGNER
Based in PARIS, FRANCE (learn more)

Contact / LinkedIn


Over the past two years, I have worked as Art Director and Graphic Designer for Cambridge Satchel.

My role focused on repositioning the brand with a more fashion-driven approach, creating a coherent visual territory that mixes British heritage and craftsmanship with the modernity of a fast-moving world. I worked on the visual direction across branding, campaigns, digital (website and social media), print, and retail environments.

Main Campaigns



“AUTUMN/WINTER 25” Campaign (2025)


“THE SOFT EDIT” Campaign (2025) 


“SPRING/SUMMER 26” Campaign (2026)

“THE SUMMER OF RAFFIA” Campaign (2025)

“SUMMER SALE” Campaign (2025)




“THE ARTISAN COLLECTION” Campaign (2026)

Branding & Visual Identity


The brand repositioning was accompanied by a revision of the visual identity and logo usage guidelines. I ensured the consistent implementation of these elements across all brand touchpoints, including packaging, in-store displays, website, newsletters, and printed materials.


Brand Collaborations


Collaborations are a key pillar of the Cambridge Satchel’s identity, partnering with culturally strong and often iconic names. Each project requires balancing two distinct visual worlds - preserving Cambridge Satchel’s heritage and clarity while integrating the collaborator’s codes. The process involves close creative dialogue to build a cohesive result that feels natural for both brands.



“UNIVERSITIES COLLECTION” Campaign (2025)

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