Cambridge Satchel
Bibi van der Velden
Phipps International
Graphic Design
Photography

ART DIRECTOR & GRAPHIC DESIGNER
Based in Paris, France

Contact / LinkedIn


Cambridge Satchel
 Bibi van der Velden
Phipps International
Graphic Design
Photography

ART DIRECTOR & GRAPHIC DESIGNER
Based in PARIS, FRANCE

Contact / LinkedIn


Over the past two years, I have worked as Art Director and Graphic Designer for Cambridge Satchel.

My role focused on repositioning the brand with a more fashion-driven approach, creating a coherent visual territory that mixes British heritage and craftsmanship with the modernity of a fast-moving world. I worked on the visual direction across branding, campaigns, digital (website & social media), print, and retail environments.

Main Campaigns

 






Branding & Visual Identity


The brand repositioning was accompanied by a revision of the visual identity and logo usage guidelines. I ensured the consistent implementation of these elements across all brand touchpoints, including packaging, in-store display concepts, website, newsletters, and printed materials.


Brand Collaborations


Collaborations are a key pillar of the Cambridge Satchel’s identity, partnering with culturally relevant (Hello Kitty, Wicked, Miffy) and often iconic names (Ivy League Universities, Cambridge University, The National Gallery). Each project requires balancing two distinct visual worlds, preserving Cambridge Satchel’s heritage and clarity while integrating the collaborator’s codes. The process involves close creative dialogue to build a cohesive result that feels natural for both brands.

Next Page ︎︎︎